How Temu’s Explosive Growth Is Disrupting American E-Commerce | WSJ

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John
Anglès
Estudiants universitaris
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Temu has rapidly gained 51 million monthly users in the U.S. within a year, competing with Amazon by offering low-priced goods shipped from China. Its unique gamified shopping experience and aggressive advertising strategies have disrupted the e-commerce landscape, prompting established companies to adapt. However, concerns about product quality and sustainability remain.
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