From $0 to $30M Per Year Selling Fashion at 26 Years Old | Aimee Smale

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John
English
College Students
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Summary
Aimee Smale shares her journey from launching Odd Muse with £12,000 to achieving £30 million in annual sales. She emphasizes the importance of authenticity, community engagement, and quality over fast fashion. By leveraging her experience and focusing on customer needs, she built a brand that resonates with young women seeking mid-luxury fashion.
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