He Jokingly Branded His Shirt, Then Turned It Into A Billion Dollar Brand!

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Summary
Renee Lacoste, a legendary tennis player, transformed a playful crocodile logo into a billion-dollar brand. His journey began with a joke, leading to the creation of Lacoste's innovative sportswear. Despite challenges, the brand flourished, evolving into a luxury fashion icon while supporting youth sports through the Renee Lacoste Foundation.
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