Best Explainer Video Example for SaaS | Spotify: Brand Lift | Vidico
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John
English
College Students
Concise
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Summary
Spotify's Brand Lift is a measurement solution that helps marketers assess their ad campaigns' effectiveness in enhancing brand awareness, favorability, and purchase intent. Through in-app surveys, real consumers provide insights quickly after campaigns, making brand lift data accessible and actionable for driving demand and improving brand equity.