Unit 3 : Product Decision l One Shot Revision l Principles Of Marketing l Semester 1 Dec 23
John
English
College Students
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Summary

Unit 3 focuses on product decisions in marketing, covering concepts like product definitions, levels, classifications, and the product life cycle. It discusses new product development stages, from idea generation to commercializing the product. The video aims to provide a comprehensive revision for students preparing for exams in Principles of Marketing.

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