The negotiations between Disney and Lucasfilm - A negotiation case study

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John
English
College Students
Concise
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Summary
Negotiations between Disney and Lucasfilm highlighted strategies for successful mergers, focusing on mutual value creation. George Lucas considered selling Lucasfilm while ensuring creative control over the Star Wars franchise. The eventual agreement valued Lucasfilm at $4.05 billion, benefiting both parties as they produced critically acclaimed, high-grossing films post-acquisition.
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