What is Mukesh Ambani's Evil Strategy to Crush Coke with Campa Cola? | Business Case Study
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John
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Summary
Mukesh Ambani's Campa Cola aims to disrupt the Indian soft drink market dominated by Coca-Cola and Pepsi. By leveraging competitive pricing, unique flavors, and a robust distribution network, Reliance seeks to capture a significant market share. This strategy targets price-sensitive consumers and aims to establish Campa Cola as a formidable competitor.