Who Destroyed Nirma Washing Powder?

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John
Engelsk
Universitetsstuderende
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Resumé
Karsanbhai Patel's Nirma detergent rose to prominence by offering affordability and effective cleaning. However, competition from HLL's Wheel and Ghadi, which improved quality and marketing strategies, led to Nirma's decline. Despite attempts to innovate, Nirma's brand perception suffered, resulting in a significant loss of market share by 2017.
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