Building a Brand – Redesigning a Business Start to Finish

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John
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Estudiantes Universitarios
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Resumen
In 2025, Matthew Cena joined Mode as chief design officer to rebrand the company. The process involved understanding the brand's vision, defining its identity, and exploring design directions. Collaborating with Ben Burns, they aimed to create a unique brand voice and product line that resonates with customers, focusing on warmth and thoughtful design.
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