Harvard i-lab | Startup Secrets: Go to Market Strategies
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John
Angličtina
Vysokoškoláci
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Zhrnutie
A workshop at Harvard i-lab discussed go-to-market strategies, featuring insights from Michael Scott and guest speakers. Key topics included the importance of branding, customer personas, and the necessity of measuring marketing effectiveness. Participants learned about inbound marketing, the significance of understanding customer needs, and how to create a seamless buying experience to drive sales success.